Built by people who've sent the invoice.
SB Time Tracker is a small, focused tool — by an agency, for agencies. We use it ourselves to track time and bill our own clients.
The market was split between two extremes.
On one side: simple timers built for individual freelancers, with no real billing muscle and no concept of project P&L. On the other: enterprise PSA suites at $50/seat that take three months to onboard and require a full-time admin to maintain.
There wasn't a good answer for the small business agency that needs retainers, real margin reporting, and automated dunning — but doesn't have a CFO, a Salesforce instance, or the budget to pay $50 per seat.
So we built one. $7/user/month, single tier, every feature included. No upsells. No "AI Pro" tier. No 30-page contract for an agency with five employees.
Three rules we keep coming back to.
Honest copy.
If a feature is shipping next quarter, we say "Q2 2026" — not "coming soon" or "available on Pro+." When something competes well with Harvest, we say so. When Harvest is still ahead, we say that too.
One tier.
The pricing tier shenanigans (Lite / Pro / Business / Enterprise, with the feature you actually need always one tier above where you are) are a tax on small businesses. We charge one price for everything.
Built for the partner who sends the invoice.
Every feature gets a dogfood test: would the owner of a 6-person agency, on a Friday at 4pm, find this clearer or more annoying than the alternative? If it's more annoying, we don't ship it.